You have probably already met one of our trees.
For more than thirty years, Gonice has helped people celebrate the most meaningful season of the year. If you have walked past a Christmas tree glowing in a shop window, or set one up in your own living room, there is a good chance our work was part of that moment, even if you never saw our name.
Gonice began in 1993 with a simple conviction: an artificial tree should be something a family is proud to bring home year after year. That conviction led us to build the lighting into the tree, the innovation the industry now calls the pre-lit tree. It led us to the PE branch that changed how real an artificial tree could look. Most recently, it led us to bring fragrance into the tree itself.
Today, Gonice works directly with retailers, distributors, and brands around the world. The standard is the one buyers have relied on for three decades. What is different now is that you talk to the people who design and build the product.
Where it all began
Gonice begins production. From the first season, the standard is set: trees engineered for consistent branch density and a natural silhouette, built to be unpacked, shaped, and loved for many Decembers.
Lighting the way
Gonice introduces built-in lighting on Christmas trees, the innovation now known industry-wide as the pre-lit Christmas tree. What began as one idea on one production line becomes the way the world expects a Christmas tree to arrive: lit, ready, and effortless.
Setting the standard for realism
Gonice is among the pioneers integrating PE (polyethylene) branches into artificial Christmas trees, helping establish what the market now calls the realistic Christmas tree. Molded from real branch profiles, PE tips give artificial trees the depth and texture of fresh-cut pine.
Engaging a new sense
Gonice brings fragrance into the artificial tree experience, the biggest sensory innovation the category has seen in years. Three decades of category knowledge, engineering, and craft come together in a single product: a tree that smells like the forest it is modeled after.
Working directly
Gonice partners directly with retailers, distributors, and brands worldwide. Design, production, quality control, and delivery are managed in-house and discussed in one conversation, with the people who actually build your program.
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